Dream words for a dreamy sheet brand.
Melbourne-based Sheet Society exists to help people get a better night’s sleep. As an avid fan of closing my eyes myself, I was thrilled to support this successful startup business with all their content needs.
What started as a five week contract turned into a three month partnership where I embedded myself within the Sheet Society team to help bring their playful tone of voice to life.
During my time as freelance Senior Copywriter, I helped this dreamy ecommerce brand by:
Defining key messages for important campaigns including new season collections, end of year sales and the launch of a brand new product category
Writing educational, SEO optimised blog posts on everything from how often to wash your sheets to style advice for new season colours
Social media concepts and copy for Instagram, stories, Facebook and TikTok
Paid ad copy for Meta, Google and Pinterest
Marketing copy for global campaign EDMs and other email flows including re-targeting
“Bianca joined the Sheet Society team as a freelance copywriter and quickly proved herself to be a valuable addition to the team. Her innate understanding of the Sheet Society brand and her committed ways of working, made her seem more like a permanent team member than a freelancer. Bianca is smart and savvy, brilliant at ideation, a collaborative team player and a friendly and interesting human. We would welcome Bianca back anytime - and I would confidently recommend her for any copywriting, content or creative marketing roles. ”
- Sophie Hopkins, Sheet Society Marketing Director
