Senior creative. Brand strategist. Girl with very curly hair.
I’m Bianca. I don’t much care for anchovies. I do very much care for BIG IDEAS, CLEVER COPY & SMART STRATEGY that make brands irresistible. On paper I’m a Senior Creative (Copywrtier) with 10+ years marketing global icons including Nivea, MINI, L’Oréal, frank body, MYER and more.
My superpower though? Storytelling. And not the chatbot kind. The kind that captivates even the most attention poor eyeballs, evokes an emotional reaction and makes adding to cart a no brainer.
I’ve worked in small ad agencies, big ones, in-house with ecommerce brands and for start-ups. That work has taken me all over the world, from my hometown of Melbourne all the way to Berlin, Munich and back again.
For the past several years I’ve been freelancing, supporting on everything from pitches to CRM projects to content at Clemenger BBDO, Taboo Group, Funlab, Movember, Sheet Society and more.
When I’m not working, I’m working out. Pilates and walking are my current obsessions. You can also catch me listening to podcasts or working on my side hustle, @wayveehair.
I’VE WORKED WITH