I embedded within the Funlab to provide freelance support creating email automations, optimising internal planning processes and writing bucketloads of click-worthy copy for more than six months.

At the end of 2024 year we hit an epic milestone—concepting and producing a photoshoot to take email sends to whole new heights. 4 talent, 8 hours and 1000s of photos later, the creative is out of this world. Subscribe to Funlab's emails to see them roll out. 💫

• Led CRM revamp of Funlab’s six owned brands, strategising, writing and leading internal process optimisation

• 80+ emails across 20 retention flows reaching hundreds of thousands of subscribers

• Campaign conceptualisation for major campaign moments including Christmas, sale and EOFY periods

• Pre- and post-production for multiple photoshoots, including casting, scriptwriting, and on-set direction