Zalando is to mainland Europe what ASOS or The Iconic are to the rest of us: a go-to online shopping destination for all your favourite brands. Boasting more than 50 million active users in 25 European markets, this German ecommerce platform creates a bucketload of content to reach an equal number of customers.

To help diversity this giant’s content offering, we created a sub-brand to Zalando, a mobile app designed to inspire users and connect them to products or trends they’ll love using advanced personalisation technology. Notably, the app allowed users to follow their favourite style influencers and shop their exact outfits - before shoppable Instagram posts).

With some of Europe’s biggest fashion influencers on board, not even a year later, we had nearly 12, 000 Instagram followers, and a thriving community of over 100 micro and student affiliates who helped generate over 1,200 app downloads within a six month period.