‘Never boring’ in the face of men’s health
Since 2003, Movember has grown into a five million people strong global community. In no small part thanks to their promise to get candid about men’s health and ‘never boring’ tone of voice.
I helped bring their 2022 and 2023 campaigns to life, providing my freelance Senior Copywriter support on everything from engaging email flows designed to hype up existing Mo’s with encouraging tips, to entertaining social media assets to educational website content and content-rich blog posts.
In 2022, the campaign was supported with tongue in cheek illustrated social videos which used humour to reach more audiences and an updated Movember App to keep fundraisers active throughout the hairy month.
In 2023, the campaign asked fundraisers to ‘answer the call of the Mo’ and helped launch a new global initiative aimed at bringing more people into the Movember fold.
“Bianca is awesome to work with. The work she delivered for us across email marketing and social media was impassioned, effective, and most importantly to us, never boring. If you’re looking for a copywriter who is quick off the mark and can deliver to brief in a timely, effective manner, I highly recommend Bianca.”
- Thomas Walters, Head of Studio at Movember
