Women deserve to have autonomy over their reproductive health. But many aren’t aware of the contraceptive options available to them. 

As Senior Copywriter at Berlin-based advertising agency, Wunderman Thompson, I worked with my art director partner to create a series of animated videos aimed at empowering women with the knowledge they needed to have informed conversations with their medical health providers about long-acting forms of contraception. 

The educational videos framed real life moments like forgetting to take the pill or considering getting pregnant in a lighthearted and easy to digest format. 

Viewers were encouraged to learn more at mycontraception.com, where they could take a quiz to find the best birth control method for them or fill out conversation guides before their next medical consultation. 

Agency: Wunderman Thompson Berlin