Luxury fashion and ecommerce on a global scale.
Mytheresa is one of the leading global luxury e-commerce platforms shipping to over 130 countries. Founded as a boutique in 1987, it launched online in 2006 and offers ready-to-wear, shoes, bags and accessories from leading designers like Prada, JW Anderson, Valentino and more.
Taking a twist in tone
Taking a twist on traditionally formal fashion communication, our campaign tone was tailored to capture the attention of a luxury-loving audience in a shopping-focussed digital environment. Think: sales messaging that retained a sense of elevation yet urgency, VIP shopping invitations crafted to make high-spend customers feel special, and seasonal headlines designed to steal attention in busy digital environments.
